Marketing the Wilderness: Outdoor Recreation, Indigenous Activism, and the Battle Over Public Lands Blackfoot one that starts with the

one that starts with the return of land to Indigenous stewardship and rejects the commodification and control of nature for profit

wretched years

Over a long holiday weekend

Until a friend comforted

- In Northwest Resistance

Marketing the Wilderness: Outdoor Recreation, Indigenous Activism, and the Battle Over Public Lands Blackfoot one that starts with theHow outdoor industry marketing promotes an image of "the wilderness" as an unpeopled haven. Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor