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Designing Brand Identity by Alina Wheeler [THIRD EDITION] 2008 • John Wiley collection In this third and mostDesigning Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler THIRD EDITION [2009] JOHN WILEY & SONS Text book sized hardcover in Very Good condition. Some light shelf wear to cover. Reads like new! ABOUT THE BOOK An Essential Guide for the Whole Branding Team. From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous
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